Niche Marketing – Is There A Hidden Secret To Success

Niche Marketing SecretsNiche marketing is, without a doubt, the most popular method of making money online.

The concept is so simple: find a niche with hungry buyers; provide them with some free valuable information on their subject; and subtly (or directly) lead them forwards into a “click here” link to get more information.

Almost everyone involved in internet marketing has had a ‘lights on’ moment at some early stage in their career when they realised the potential that could be achieved from this simple concept.

But did you know that well over 90% of internet marketers fail to ever make any money online? The exact statistic is not known, but many experts claim that it is as high as 98% failure rate.

Wow! 98% failure rate! For something so simple?

So it makes you wonder, what is the secret to success in niche marketing? With such a high failure rate, it must be a real BIG secret, right? Continue reading

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What Is RSS Feed – And How To Make Use Of WordPress RSS Feed

earnextramoney-rssfeedThere are quite a few common questions about RSS feed, such as what is an RSS feed, where does an RSS feed come from, and most importantly, how to make use of an RSS Feed.

Here those questions will all be answered. This article is written primarily for a WordPress website owner who wants to fully understand and get the maximum benefit from RSS feeds.

Lets start with the definition of RSS; RSS originally stands for RDF Site Summary, which was then renamed Rich Site Summary, and is now most commonly known as Really Simple Syndication. The actual definition does not really matter, what matters is that we understand what it is.

An RSS feed might be considered similar to a news-wire service, that people can subscribe to, for free. Millions of people all over the world use this service to keep up to date with their favourite websites.
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Customising Your WordPress Settings

WordPress SettingsWordPress is a very powerful program, and it allows us to customise just about every single aspect of it. Customising your WordPress settings is not very difficult to do, all you need is a basic understanding of what these settings do, and what aspect of your website they control. All these customisations take place within the WordPress dashboard, under Settings.

As you add extra plugins to your WordPress installation, each one of these plugins usually gets its own menu entry under the Settings menu. So the more plugins that you have installed, the larger the overall size of your WordPress Settings menu.

Here we just be going through the main WordPress settings, the ones that are common to every new installation. So login to your WordPress dashboard to begin – and just to be absolutely clear here, you do this by navigating to the address www.yourdomain.com/wp-admin, and login using the user-name and password that you received when your blog was first installed.

Click the settings option which is normally down the left-hand side of the screen. You will see lots of different options below this, such as General, Writing, Reading, Discussion, and lots more.

For most of the WordPress settings, there is no need to change the default values. But it can be very useful to understand what they do, and what they mean, especially the ‘important’ ones. Also, realise that not every single setting is mentioned here, just the main ones. All of the other WordPress settings that you might see are fairly self-explanatory, and thus are not included here. You are free to change any of those also, as you see fit.

Remember to Save Changes. Within every page of WordPress settings, there is an option to “Save Changes”, usually located at the bottom of the screen. Make sure that you click this whenever you make a change that you want to store.

General Settings

  • Tagline: The main item to check here is the Tagline. In case you find that word Tagline confusing, it means your brief website description, in other words your slogan. Make sure to change this to something appropriate for your website, and do not be “Just another WordPress blog”.

Writing Settings

  • Size of the post box: this controls the size of the window for adding and editing posts. Usually it is easier to work on posts if you increase this to something larger, maybe 25 lines.
  • Default Post Category: It is nearly always best to change this to something other than the default value of “Uncategorized”. Forgetting to set the correct post category is something that we all do from time to time. If you do not use categories, then consider changing to something like “Additional Articles” instead of Uncategorized. To make such a change, from the dashboard go to Posts, and then Categories. Edit the existing Uncategorized one, and call it something more suitable.

Reading Settings

  • Front page displays: You may have noticed while surfing that some blogs display a blog roll (summary of recent blog posts) on the home page, and some display a static web-page. Well that front page view setting is controlled right here. Any existing page within your website can be chosen here as the front page of your website. You can instantly switch from one to the other at any time.

Privacy Settings

  • Site Visibility: This is an option to allow or prevent search engines from indexing your site. If you have just installed a brand new site and you want the site to get indexed, you should check this setting to make sure it is set to “Allow search engines to index this site”. Alternatively, if you have just installed a brand new website, and you do not want the website to get indexed until it is fully built, then set this option to “Ask search engines not to index this site”. Just remember to make a note of it, and be sure to come back and change this setting when your website is ready to be opened to the public.

Permalink Settings

  • Common Settings: The preferred option here is to choose Custom Structure, and to type in the following entry exactly as shown, including slashes and percentage signs:

/%postname%/ 

After you update, and depending on your version of WordPress, you may find that your setting reverts back from Custom Structure to Post name. This is quite OK.

And that concludes this look at WordPress Settings. Familiarise yourself with them, and don’t be afraid to make changes whenever necessary. After all, it’s your blog.

P.S. I invite you to sign up for my free email newsletter. You can receive regular emails with lots of top information just like this sent directly to your inbox. Read some more about it here WordPress Settings. Just enter your name and email address. Your privacy is always assured, and you can unsubscribe very easily at any time!

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Info Product Creation – Creating Your Very Own Ebook

Info Product CreationProduct creation, and having your own product or products to sell is definitely one of the ways to earn extra money, regardless of whether it is in the online or the offline world.

In the online world, because it is so easy to become an affiliate for other peoples products, people often neglect the idea of creating their own products. This is a shame really, as having your own product for sale definitely adds respectability to your website and your persona. Even if your product does not sell very well, it is still a great asset (nobody but you needs to know about how many sales you make).

So how should you go about product creation for the first time? These are the steps involved:

  1. Start with an idea for the subject matter of your ebook
  2. Get some content for the ebook
  3. Format it nicely
  4. Publish it as a PDF ebook

Notice that number two is blank, the process skips from number one to number three. This is deliberate. Step two would be research, and its left blank for a reason. That reason is explained down further.

Step one, the Idea: The idea can come from anywhere, and at any time. Very often, the best of ideas occur to us when we are doing non-work activities, and while we are away from the computer. Also, very often these ideas are forgotten about later.

Once you have agreed with the general idea that you should make your own product, start to always carry around something that you can use to takes notes. Use anything you wish, such as a small notebook and pen, or any recording device, even your mobile phone. Get into the habit of making a note of all your ideas. If you are doing some activity which prevents you from taking notes there and then, maybe in the shower or playing sports or something, then make that mental note to record it at the first available opportunity.

Always allow at least one full day, then go back over your idea(s) and examine them again before deciding to go ahead with them.

Step two, Research: In product creation, there is a proper way to do research, and it involves question and answer surveys to try to find out what people want in such a product. Also some time must be spent researching and examining other existing products already out there.

Here’s the reason why I left that blank. For your first product, your first time out, you will probably find any of the following: there is no demand for your product idea; there is lots of demand and fierce competition; you have almost no chance of competing with the existing products.

These could very well cause you to stop and give up straight away. So I am recommending that you do the very minimum research for your very first product, just take the following points into consideration: make sure that you sleep on it for at least one full day; and make sure that you can get your product created without too much time and effort.

Step three, the Content: There are two broad ways of getting content for your product. Make it yourself, or get others to make it for you. Making it yourself, such as writing it all out from scratch, is the hardest way of all, and will take the most time.

Getting others to make it for you is a lot easier and takes a lot less time. Here are some of the methods that are used to get content:

  • Public Domain: Have a look in Project Gutenberg, which contains a great selection of free ebooks where the copyright has expired.
  • Private Label Rights (PLR): You can find PLR material on just about every subject, and this can be a great source of content.
  • Interviews: Try to find an expert on your subject, and perform an interview. This is a great way to do product creation. Very often your experts will agree to do it for free, just offer them some publicity.
  • Outsourcing: Hire a writer to write some content for you.
  • Recycle: Maybe you have some old material of your own that you can rewrite or recycle.

Once you have all the content that you need, go through it carefully. Rewrite whatever is necessary. Put chapter headings in for a table of contents. Rearrange the sequence of chapters, especially if it is PLR material source. Include a section with links back to your homepage, and if you are promoting anything then you should also try to include your legal pages such as your website privacy policy. Finally a glossary of any links is also a great inclusion.

Step four, Format It: Make it look nice overall by using a nice font. Times New Roman might be the most common, but for ebooks, try some other fonts such as Arial, Colibri, Verdana, or just experiment. You can make use of font size, page margins, paragraph spacing, and line spacing to help increase the length of your ebook if necessary, but do not over-do it by having too much white space. Make sure to view every page in preview mode, and watch out for things like widows and orphans, where sections begin or finish too close to the end of the page.

Step Five, Publish It: This is the final stage in the product creation phase. When it comes to making the actual PDF, there are a few things to bear in mind. Some PDF makers can jiggle your content, meaning that it may not look exactly like you had planned. Also, most of the free PDF programs can not handle hyper-links that make use of anchor-text. The resultant output contains what look like links, but you will find that they are not click-able.

Before you publish, be sure to include a nice cover image on the first page, along with the title of the ebook. This same image can be used when preparing any banners or sales pages to promote the ebook.

Of all the free PDF creation programs, by far the best is OpenOffice Writer. This handles the output very well, and also takes care of any links properly. Just ‘Export as PDF’ from the File menu when you are ready to publish.

That’s it, your very own venture at product creation all complete. Now all you have to do is promote it and make some sales. We will be covering other items such as accompanying videos and audio in another article, and we will also be discussing sales pages.

P.S. You are invited to sign up for my free email newsletter and get regular emails with lots of top information just like this sent directly to your inbox. You can read some more about it here Product Creation. Just enter your name and email address. Your privacy is always assured, and you can opt-out at any time!

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How To Hide A Page In WordPress – Protect Your Downloads

Hide A Page In WordPressBeing able to hide a page in WordPress can be very useful. The most common use for being able to do this is in Thank-You-For-Subscribing pages. Many WordPress users like to capture email addresses of their visitors, and frequently offer something free in return such as a useful download or a free ebook.

Another common use for being able to hide a page in WordPress is when you want to sell something directly from your WordPress website just using PayPal or AlertPay. This typically would be something low-priced with infrequent sales, where it would not really be worth your while to make use of a secure merchant account.

The reason why we want to hide these types of pages is because they contain direct links to the download files. We want to make sure that only customers or subscribers find out about these pages, in a manner under our control. Under our control means that our customers are only given these web page links in direct emails from us, or from configuring Pay-Now buttons or Subscribe-Now buttons to send them there after any transaction is complete.

Create A Download Folder: Whichever method you choose to hide a page in WordPress, you will need to make a new folder in your website. The easiest way to do this is from your host’s cPanel. Login to cPanel and look for File Manager. When you click this, allow it to take you to your ‘Document Root’ folder of your website, and that’s where you want to be. Along the top is a button marked “New Folder” and that’s the one to click.

All you have to do next is enter a name for your folder, and do not use something obvious like “thankyou” or “thank-you”. Instead make up some bizarre name that nobody has any chance of guessing. Use a combination of letters and numbers.

Make The Folder Hidden: You need to keep this folder and contents hidden from any searches by marking it as “nofollow” and “noindex”. The nofollow option is not strictly required, but I usually leave it in there as a belt-and-braces approach. To do this, create a very basic index.html file. Open up Notepad, and copy in the following lines:

<html>
<head>
<meta name="robots" content="nofollow,noindex">
</head>
<body>
</body>
</html>

Then save the file using the name “index.html”. This file will need to be uploaded to your new hidden folder next. Back in cPanel, move into that new hidden folder by double-clicking it, and look for the “Upload” icon along the top. Click this, choose the index.html file that you just created in Notepad, and that’s done.

If you want to use a different index.html file, perhaps a more elaborate one, you can do that too. Just edit it using Notepad, and make sure to add a new line: “<meta name=”robots” content=”nofollow,noindex”>” between the <head> and </head> tags.

Any files that you upload to this folder from now on can be considered to be ‘fairly’ well protected.

Next comes the web-page, and the strategy for either ThankYouForSubscribing or HereIsYourOrder remains the same.

Hide A Page In WordPress Method One, Static Page: With this method, you use HTML editing to create your new web-page, then upload this web-page to the hidden folder. As long as you are careful about letting anybody know about it, it will remain hidden and protected. It’s nice to make this page resemble the theme of your website, so a common trick here is to view the “Source” of any existing page in your WordPress site, copy this to a new HTML file and edit the contents appropriately.

There are two main drawbacks to this method:

  1. A reasonable amount of HTML knowledge for editing will be required. It’s not as simple as adding in a small snippet of code, instead you will have to strip out a lot of the existing code, and replace with something new.
  2. This new web-page will no longer be ‘in sync’ with the rest of your WordPress website. If you make any changes to the theme, the appearance, the sidebars, etc., this file would need to be manually updated each time. It will continue to work fine if it never gets updated, but many of us prefer to have everything ‘just perfect’.

Hide A Page In WordPress Method Two, Hidden WordPress Page: This is my preferred method. We make use of a plug-in to hide the page, but the page is still part of our WordPress theme.

Within WordPress, go to Plugins, and Add New. Search for “Easy Noindex And Nofollow” and the top one listed should be the correct one (created By Ivan Kristianto). Install and activate that one. The way that this plugin works is that from now on, whenever you create or edit a page or post, there are extra options on the screen to mark as nofollow and/or noindex. If you already have another plugin installed that includes this function, then its OK to use that instead.

Next create a new page within WordPress, choose your preferred style such as with or without sidebar, and add the required content and the download links. Before you publish, click each of the two options “Add noindex” and “Add nofollow” to turn those on. Also, if you have All-In-One SEO installed, or something similar, you should click the option: “Disable on this page/post”.

Finally, check your menu and sitemap. The new page may automatically get added to your website menu, and also to your sitemap. We need to make sure to prevent this from happening, or else it will not be hidden.

Find the post id of the page just created, as follows: click ‘Pages’ in WordPress, and let your mouse hover over the title of the page that you just created. You will see the full id of this page in the status bar or in a pop-up. There will be a number within that id, just after “post=”, and make a note of this number.

Then manually go through the settings of all sitemaps and menus, and look for the option to “Exclude the following posts or pages”. You must add in the number of your new page into every one of them. Remember, you may have more than one sitemap, and more than one menu.

Using this method to hide a page in WordPress, the main disadvantage is that we have to go through and look at all the plugins manually.

If you are wondering if these methods are totally secure or hacker-proof, well the answer is no, they are not. These methods are cost free though.

P.S. You are invited to sign up for my free email newsletter and get regular emails with lots of top information just like this sent directly to your inbox. You can read some more about it here Hide A Page In WordPress. Just enter your name and email address. Your privacy is always assured!

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OnPage SEO – Enhance Your Website With This OnPage SEO Checklist

Onpage SEOLet’s start by explaining what the term OnPage SEO is all about. SEO stands for Search Engine Optimization and means just what it sounds like, optimising our websites in such a way that they appear in the search engines. This usually means extra visitors, extra traffic to our websites, so it is vitally important.

There are two stages of SEO, referred to as OnPage and OffPage. OnPage SEO has to do with keywords, title, description, all the elements that go into each page or post before it gets published. OffPage SEO is all about the activities that take place afterwards, such as methods of promoting the website, like back-linking. They can be considered as before and after strategies.

OnPage SEO is the focus of this article. There are certain actions proposed here that you should try to incorporate into every article that you post.

If you already have a website, you might be wondering, what about all the previously published articles on my website? The answer is yes, you can go ahead and edit some or all of those also, and then republish them. You don’t have to do them all, and you don’t have to do them all at once. Why not set aside some time each week to go through some of them.

If you make use of tracking software, this will help to point out your pages that are getting very little activity, and you can focus on these. If you are wondering whether you should also do this for your ‘good’ pages, my preference is to leave those well and truly alone, don’t break them (add more pages related to those keywords instead).

Tip: Make sure you have tracking software in place. Google Webmaster Tools and Google Analytics can be used free of charge and provide great statistics and information about your site.

Here is the OnPage SEO checklist that you can use, all using no-cost methods.

Keyword Phrase: Always have one main keyword phrase for each article. If you have a title, or an idea, but no keyword phrase, then use some tools to help you. Use the free Google Adwords Keyword Tool to help you decide. This will show you how popular each keyword phrase is, with details of how many people search for that phrase each month. This tool alone will not really help you with the competitiveness of each keyword, but it shows you which ones to avoid.

While doing this, also be on the lookout for keyword variations, and make a note of them. These are keyword phrases which are very similar to your own, just phrased slightly differently (such as “SEO Information” and “Information about SEO”). I will explain how to make use of them further down.

Title: Put your keyword within the title of your article. If you can, put it in there twice, for example “OnPage SEO – Enhance Your Website With This OnPage SEO Checklist”.

Article Length: I am including this point because it is becoming more obviously important to have articles longer than 500 words. Aim for 1000 words or more each time, with a minimum of 750.

Article Body: Try to have your keyword in the opening paragraph and in the closing paragraph (or first and last fifty words). Scatter your keyword throughout the body of the article. Expert recommendations vary here, often saying to try to include it in the region of 1.5% to 2% overall. My preference is not to look at percentages, as a well written article handles that by itself.

Emphasis: Try to have one occurrence each for your keyword of bold, underline, and italics.

Headings: Try to have your keyword in H1, H2, and H3 headings when possible. Normally your WordPress theme will turn your article title into an H1 heading, and personally I try never to have more than one H1 heading per page.

Outbound Links: Link out to an authority site using your keyword as the anchor-text, and make this link Nofollow. Pages in About.com or Wikipedia.com are suggestions to use here, since they include just about every topic.

Internal Links: Try to link back to your homepage from every article using your keyword as the anchor-text, maybe by including “Check out my homepage for this great offer…” or something like that. Try to include some links to other article pages also, from within the body of your article (in addition to any sidebar lists such as Recent Articles). SEO Smart Links is a great plug-in that can take care of all your internal linking requirements.

All-In-One SEO Plugin: Make sure you have this WordPress plug-in installed. This provides a form that you can fill out for every article and includes title, description, and keywords.

  • Title: This is the page title, as distinct from the article title (this title is the one that appears along the top of the web browser). Include your keyword at least once.
  • Description: Include your keyword at least once.
  • Keywords: Always include your keyword exactly once, and include any keyword variations here also

Include an Image: Try to include an image such as clip-art or a photo in every post. Rename the image to include your keyword in the image file name. Also put your keyword into the description and into the ‘alt-tag’ of the image.

That concludes the OnPage SEO checklist section. When those are completed, review your page and take the following into consideration.

Mix It Up: Note how I did not say ‘always’ for most of these points. If you follow the exact same formula on every article, it might look a bit suspicious and can get noticed by Google. Try using keyword variations instead of the actual keywords sometimes.

Remember The Readers: Implementing all these OnPage SEO tips can greatly attract visitors to your website. Just remember that these same points can drive them away again just after they arrive. Too many headings, too much use of bold and emphasis can make your page look ridiculous unless you are careful.

P.S. Sign up for my free email newsletter and get regular emails with lots of great information just like this sent directly to your inbox. You can read some more about it here OnPage SEO. Just enter your name and email address. Your privacy is always assured!

Filed Under: OnPage SEO

 

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Links In WordPress – A Really Simple Guide

Links In WordPressWhenever you are working on your WordPress blog and adding new content, its often nice to be able to refer to some other websites. For example if I was talking about searching on the internet, I might mention the names of websites like Google or Yahoo.

It is even nicer to be able to provide a direct link to these site from my WordPress article, and to make this link clickable. This is known as a hyper-link. Today I will demonstrate how you can do this yourself, i.e. how to add links in WordPress, or more technically, how to add anchor links in WordPress.

Obviously if you want to try this, you need to go into WordPress yourself, then edit any of your existing posts, or create a blank temporary one. I mentioned Google as an example, so let us continue with that one. Type in the word Google into your article. Then highlight it by dragging the mouse across it or even by double-clicking it.
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List Building And Automation – Do NOT Put This Off

List building is something you have to implement as soon as you possibly can. There are many successful internet marketers out there who have shared some of their history, and about how they got started in this whole business. Their names often feature in press releases, and they have bio pages and interviews scattered all over the internet. These make fascinating reading for whenever you have some spare time, as you can find some gems of knowledge in every single one of them.

There is one phrase that stands out, that they nearly all mention:

I wish I had started email list building earlier”

Many of these marketers are earning millions of dollars per year, and most of them started out small, probably affiliate marketing, i.e. selling other people’s products for commission. When these people consistently say something over and over again, seriously we need to pay attention.
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Guest Posting – Boost Your Readership With This Free Method

Guest posting is a powerful method of getting publicity and increasing the traffic to your website. And its totally free.

Here is the summary of how it works: Write an article and then give it away to another blog owner. When the article gets published on the other blog, those other readers will see your name and also they will see links to your site. Some of those readers will come along to visit your site to check it out. Instant exposure!

Here is a bit more detail on this method of guest posting on blogs. First you have to find other blogs or websites that you can submit to. Obviously these must be related to the theme of your own website. Finding some should not be too difficult. You will probably be aware of lots of other sites already, since the time when you were doing research for your own website. You can find many others just by searching for them. To do this, go to your favourite search engine and type something like the following into the search box:

“keyword” + intitle:”guest contributor”
“keyword” + intitle:”guest post guidelines”

Replace the word “keyword” with your own. For example, if I was searching for places where I could guest post, I might try:

“earn extra money” + intitle:”guest contributor”

You can try using various other phrases after the word intitle, such as ”write for us”, ”submit your contribution”. Play around with it, and you should find a group of suitable websites with not too much effort.
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Increase Website Traffic – Part Two

If you build it, they just might come, so try to hold on to them!

I mentioned a few points in the last article on how to increase website traffic, and today we will be looking at some more. Here’s a link to that last article for your convenience increase website traffic.

First I want to make it clear that the items mentioned n the last article are all items that should be seen to before your website goes live to the public. The reason for the distinction is simply this, failure to check and fix all those items will have the effect of driving away traffic from your website.

When you drive away traffic for any of those reasons, its very unlikely that they are going to come back any time in the future. Well, yes it is possible that they would, but there is absolutely no reason for you to risk losing them in the first place.
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