Info Product Creation – Creating Your Very Own Ebook

Info Product CreationProduct creation, and having your own product or products to sell is definitely one of the ways to earn extra money, regardless of whether it is in the online or the offline world.

In the online world, because it is so easy to become an affiliate for other peoples products, people often neglect the idea of creating their own products. This is a shame really, as having your own product for sale definitely adds respectability to your website and your persona. Even if your product does not sell very well, it is still a great asset (nobody but you needs to know about how many sales you make).

So how should you go about product creation for the first time? These are the steps involved:

  1. Start with an idea for the subject matter of your ebook
  2. Get some content for the ebook
  3. Format it nicely
  4. Publish it as a PDF ebook

Notice that number two is blank, the process skips from number one to number three. This is deliberate. Step two would be research, and its left blank for a reason. That reason is explained down further.

Step one, the Idea: The idea can come from anywhere, and at any time. Very often, the best of ideas occur to us when we are doing non-work activities, and while we are away from the computer. Also, very often these ideas are forgotten about later.

Once you have agreed with the general idea that you should make your own product, start to always carry around something that you can use to takes notes. Use anything you wish, such as a small notebook and pen, or any recording device, even your mobile phone. Get into the habit of making a note of all your ideas. If you are doing some activity which prevents you from taking notes there and then, maybe in the shower or playing sports or something, then make that mental note to record it at the first available opportunity.

Always allow at least one full day, then go back over your idea(s) and examine them again before deciding to go ahead with them.

Step two, Research: In product creation, there is a proper way to do research, and it involves question and answer surveys to try to find out what people want in such a product. Also some time must be spent researching and examining other existing products already out there.

Here’s the reason why I left that blank. For your first product, your first time out, you will probably find any of the following: there is no demand for your product idea; there is lots of demand and fierce competition; you have almost no chance of competing with the existing products.

These could very well cause you to stop and give up straight away. So I am recommending that you do the very minimum research for your very first product, just take the following points into consideration: make sure that you sleep on it for at least one full day; and make sure that you can get your product created without too much time and effort.

Step three, the Content: There are two broad ways of getting content for your product. Make it yourself, or get others to make it for you. Making it yourself, such as writing it all out from scratch, is the hardest way of all, and will take the most time.

Getting others to make it for you is a lot easier and takes a lot less time. Here are some of the methods that are used to get content:

  • Public Domain: Have a look in Project Gutenberg, which contains a great selection of free ebooks where the copyright has expired.
  • Private Label Rights (PLR): You can find PLR material on just about every subject, and this can be a great source of content.
  • Interviews: Try to find an expert on your subject, and perform an interview. This is a great way to do product creation. Very often your experts will agree to do it for free, just offer them some publicity.
  • Outsourcing: Hire a writer to write some content for you.
  • Recycle: Maybe you have some old material of your own that you can rewrite or recycle.

Once you have all the content that you need, go through it carefully. Rewrite whatever is necessary. Put chapter headings in for a table of contents. Rearrange the sequence of chapters, especially if it is PLR material source. Include a section with links back to your homepage, and if you are promoting anything then you should also try to include your legal pages such as your website privacy policy. Finally a glossary of any links is also a great inclusion.

Step four, Format It: Make it look nice overall by using a nice font. Times New Roman might be the most common, but for ebooks, try some other fonts such as Arial, Colibri, Verdana, or just experiment. You can make use of font size, page margins, paragraph spacing, and line spacing to help increase the length of your ebook if necessary, but do not over-do it by having too much white space. Make sure to view every page in preview mode, and watch out for things like widows and orphans, where sections begin or finish too close to the end of the page.

Step Five, Publish It: This is the final stage in the product creation phase. When it comes to making the actual PDF, there are a few things to bear in mind. Some PDF makers can jiggle your content, meaning that it may not look exactly like you had planned. Also, most of the free PDF programs can not handle hyper-links that make use of anchor-text. The resultant output contains what look like links, but you will find that they are not click-able.

Before you publish, be sure to include a nice cover image on the first page, along with the title of the ebook. This same image can be used when preparing any banners or sales pages to promote the ebook.

Of all the free PDF creation programs, by far the best is OpenOffice Writer. This handles the output very well, and also takes care of any links properly. Just ‘Export as PDF’ from the File menu when you are ready to publish.

That’s it, your very own venture at product creation all complete. Now all you have to do is promote it and make some sales. We will be covering other items such as accompanying videos and audio in another article, and we will also be discussing sales pages.

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Filed Under: Product Creation


An Internet Business From Product Creation

I would love to know the statistics about how many people would like to have an internet business of their own. I do not actually know the figures, but if there was a poll or a survey, and one of the questions was “Would you like to have your own internet business”, then I imagine that percentage would be pretty high.

The fact is, most people do not own or run any business, instead most people in the world are employees of somebody else. My daddy always used to tell me “you will never make money working for somebody else”. That sums it up fairly well. This is what the Wiki has to say on the subject of an internet business.

One of the easiest ways of making money from the internet is to sell something. It might be something of your own, or it might belong to somebody else where you get a commission for any sales. The things that are sold are usually called “products”. The types of products that sell very well are information products.

If you are wondering what an information product is, let me explain briefly. An information product or info-product is usually a book or a video that teaches how to do something. It can be any topic, such as ‘how to catch the best trout’, ’50 ways how to cook an egg’, or even like this one ‘how to start an internet business from product creation’, any topic at all, you get the idea.

Usually the books are converted to some digital format (example such as PDF or ‘acrobat’ format), and are called ebooks. Then the ebooks, videos, and even sound recordings are made available online from a website. If people come looking for these items, they can purchase online and get the items instantly.

Now here is a real-life scenario, from not too long ago. It was a general conversation in my local bar actually, and we happened to be chatting about internet stuff. My friend says something like “Well Brian, I am a bricklayer, I know nothing about the internet, so this does not apply to me”.

I thought about that for a little, and decided it might be fun to try to convert him. Breaking down what he said, the response goes something like this:

  1. Bricklayers have skills that can be sold in the do-it-yourself market, maybe how to build a straight wall or how to construct a backyard barbecue.
  2. When somebody says they know nothing about the internet, it’s just not true. You know all you need to know. I know nothing about cars, but yet I know how to operate and drive one. Also I know when to call a mechanic for help. In the world of computers and internet, there are lots of ‘mechanics’ available, and are easy to find, even in the telephone directory.
  3. Yes this ‘can’ apply to you, but only if you want it to. There is always a demand for this information, it would be easy enough to make video recordings showing how, then written instructions added, and it could then be sold.

My response went something like that, probably not in those exact words, and my friend had one of those “Ahhh I see!” moments.

That example is included because that can apply to anybody. We all have certain skills and those skills can nearly always be parcelled into an info-product.

Selling info-products online is a great way to start an internet business and make money. If they are your own products, even better. Experts say that you really should consider this route (your own products) if you want to earn some decent money.

Try to make full use of multimedia in your products. If you have an ebook, then try to also create a video and an audio version. This gives your potential customers more choice, as each person has their own favourite. For example people who drive for a living would be very likely to appreciate the audio version.

Product creation is easy. All you are doing is putting your thoughts on paper, so to speak. Problems such as “but I can’t write” can be easily overcome. Speak it and record yourself, then get it transcribed by somebody else. If you are making a sound recording and are unhappy with your own voice, hire somebody else. You can easily move past these problems, just use some thought.

When your customers are at the point of sale, why not allow them the choice of any single media, and offer a higher price for all versions.

The real beauty of product creation is that you can turn your own idea into several new ideas. Maybe you start out with a single concept, you can continue to develop that concept into other product ideas. Maybe come up with a series of similar ideas. Customers always like the idea of a series because they can keep returning to your website when they need more information.

If you do not have the time to develop extra products yourself, but you have the idea, there are thousands of companies out there that will do your product creation for you. Allow them free reign on your idea and they are bound to help generate lots more income for you. Getting outside help when necessary is a great way to enhance an internet business.

P.S. My bricklayer friend never went ahead. He did not ‘take action’. Do not let this happen to you.

P.P.S. You are invited to sign up for my email newsletter. Regular emails with lots of good information sent directly to your inbox. You can read some more about it here an internet business. Just enter your name and email address. Your privacy is always assured!

Filed Under: An Internet Business, Product Creation


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